Top 5 Health and Fitness Apps in New Zealand for Q1 2023

In the first quarter of 2023, the top five health and fitness apps in New Zealand demonstrated varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a detailed look at their performance based on data from Sensor Tower.

Breeze: Mental Health from Basenji Apps saw a notable increase in weekly revenue, peaking at around $2.3K in mid-January before gradually declining to $773 by the end of March. Weekly downloads were highest at the start of the year with 7.2K in the first week of January, followed by a significant drop and a resurgence to 2.4K by the end of March. Active users fluctuated, starting from 7.9K in early January, dipping mid-quarter, and then recovering to 6.4K by the end of March.

Flo Period & Pregnancy Tracker by FLO HEALTH UK LIMITED maintained a relatively steady weekly revenue, staying mostly above $11K throughout the quarter, with minor fluctuations. Downloads saw a modest peak in early January with 2.6K, followed by a slight decline and a recovery to 1.6K by the end of March. The app consistently attracted a high number of active users, maintaining figures around 60K to 68K across the quarter.

BetterMe: Health Coaching from BetterMe Limited experienced a gradual decline in weekly revenue, starting at $2.3K in early February and dropping to about $1.4K by the end of March. Weekly downloads followed a similar trend, starting strong with 2.7K in the first week of January and ending at around 1K by late March. Active users decreased from approximately 5.9K at the start of the quarter to around 3.5K by the end.

Strava: Run, Bike, Hike, published by Strava, Inc., showed consistent revenue generation, peaking at $14.6K in mid-March. Weekly downloads remained relatively stable, ranging between 1.1K to 1.9K throughout the quarter. Active users were steady, starting at 34.9K and ending at 31.1K by the end of March, with minor fluctuations.

MyFitnessPal: Calorie Counter from MyFitnessPal, Inc. maintained high weekly revenue, with a peak of $20.1K in early February and a gradual decline to $11.2K by the end of March. Downloads peaked at 2.1K in early January, then saw a steady decrease, stabilizing around 1.2K by the end of the quarter. Active users followed a similar trend, peaking at 76.2K in early January and stabilizing at around 59.4K by the end of March.

For more detailed insights and data, visit Sensor Tower.